Asia is emerging as a bright spot on the organic development in both exports and domestic consumption. Just China alone, the sales of organic food reached over USD 1.3billion in 2010. Being a leading international exhibition for natural, organic & health products and supplies, the 10th Natural Products Expo (NPEA 2012) will take place on August 23 – 25, 2012 at Hall 3F-G, Hong Kong Convention & Exhibition Centre, hosting an exhibition area of 6,000 m2.

This edition will showcase more than 5,000 types of quality exhibits ranging from food & beverage, dietary supplement, natural and raw ingredients, cosmetics and skin care products, eco-living, spa products and supplies, from over 200 international and local exhibiting companies, offering the best sourcing platform to all trade buyers.

To further enhance the leading status of NPEA in the region, numbers of content-rich educational events will be held concurrently during this 3-days show. Various esteemed speakers will gather at the 4th Nutracon Asia 2012 (August 22 -23, 2012), covering a broad spectrum of practical information including market overview and analysis, research and development, science and technology, consumer behavior, product development, market opportunities and more.

Concurrent Professional Event – Nutracon Asia 2012

Running to its fourth edition, Nutracon Asia 2012 provides new insights to all industrial players in natural, organic and health products. The conference is proudly sponsored by Blackmores (Platinum sponsor; an over 70 years renowned Australian brand) and Eu Yan Sang (Gold Sponsor; Asian specialist in traditional Chinese medicine). Other distinguished speakers include BASF, Abbott Nutrition, Comvita NZ, just to name a few.

Seeing the tremendous opportunity to help people age gracefully, Nutracon Asia is presenting the featured theme, “Healthy Aging”, to attendees in two of the workshops, namely the Functional Food & Supplement Workshop and the Personal Care & Cosmetic Workshop. These workshops aim at flourishing comers with the latest product development and market trends in the area.

Another two attractive workshops include Organic Workshop and Market Access & Focus Workshop. Attendees can obtain valued statistics & analysis and learn from the various case studies that may help business succeed.

Concurrent Exquisite Event – Healthy Kitchen & Open Forum

Organizers continue to partner up with hottest chef and speakers in town, to heat up the venue with a combination of freshness, deliciousness, innovativeness and boldness. Among all, Children’s Cancer Foundation will have a first-ever healthy soup cooking demonstration on Aug 25, 2012. Attendees can come to source for premier natural products as well as to learn for the importance of healthy ingredients.

Daisy Yim & Dr. Regine Hui from Club O will demonstrate Anti-aging Cookery from the light of traditional Chinese medicine. You can also get their special tips on staying young by “eye massage”. Riding on the success of last edition, Denise Tam & Arlene Wu from Jireh International is proud to return in spicing up the show, using premium fresh ingredients. Mr. Yeah Man, the founder of Natural Network as well as renowned HK Environmental Ambassador, will share the advantage of natural organic life through topic “Leading an Organic Life” at Health Kitchen.

Don’t miss out the spectacular topics at Open Forum! Jeff Crowther, Executive Director of US-China Health Products Association expresses his view on “China's Dietary Supplement Regulatory and Market Overview” Meanwhile, Zhang Ji-Bin from OFDC will conduct an in-depth analysis on Chinese New Organic Policy — China Organic Market Access. Celine Leung from Organic Times, a famous HK organic products chain stores, will make her debut at Open Forum too, sharing a pondering thoughts of “Organic Living - Really Important”.

Other featured topics include, How to Successfully Import Natural Products into the United States (by FDAImport), A New Model for Health and Wellness in a Changing World (by Power of Flower Healing), just to name a few. (please see below detailed schedule)

Schedule of Healthy Kitchen & Open Forum:

NPEA is organized by New Hope Natural Media and Penton Media Asia Ltd., supported by various local and overseas organizations including United States of America – Department of Commerce, Agricultural Trade Office – U.S. Consulate General Hong Kong, Australian Trade Commission, Brazil Consulate, New Zealand Trade & Enterprise, UK Trade & Investment, Hong Kong Tourism Board and Invest HK, etc. NPEA will be taking place at Hall 3F-G, Hong Kong Convention & Exhibition Centre on 23-25 August, 2012. The first 2-show days is set aside for trade visitors only, while the last day is open for trade visitors and public (admission fee HK$20)

For show details and visitor pre-registration, please visit the official website at www.NaturalProductsAsia.com or contact with Expo Asia team.

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Issued by New Hope Natural Media & Penton Media Asia Ltd

Official Website：www.NaturalProductsAsia.com 

New Hope Natural Media (www.newhope360.com), a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com .

For more exhibitors / products information, please visit
http://www.naturalproductsasia.com/ea12/CUSTOM/Uploads/NPEA2012_ExpoUpdate-2.pdf

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