Eugene, OR - July 03, 2012 -Mountain Rose Herbs, one of the largest US suppliers of bulk organic herbs, teas, and spices has created a controversial new advertisement in defense of wolf recovery in the state.Alongside the non-profit organization Oregon Wild, the company hopes to raise awareness about the ecological benefits of Gray Wolf reintroduction in Oregon.

A hotly contentious issue among the agricultural and environmental activist communities in Oregon, public support for wolves by a for-profit company is uncommon, if not totally unique. When Mountain Rose Herbs decided to invest in taking a public stand for wolves, theyexpected strong reactions from both sides of the debate, including some angry customers. Despite these concerns, the company felt it was important to make a bold statement about maintaining environmental integrity in the state. The new ad reads, “We want to remind our legislators that unspoiled wilderness is capable of generating jobs, and preserving our ecological heritage has profound economic benefits.”

Shawn Donnille is the outspoken Vice President of Mountain Rose Herbs and an active supporter of environmental projects in the Pacific Northwest. “Wolves were common throughout the state until the late 1800’s when a deliberate effort to eradicate the species was mounted and unfortunately succeeded. By 1940, the wolves were gone and it’s now our responsibility to encourage the return of a healthy population in Oregon,” says Donnille. 

Mountain Rose Herbs is also sponsoring the Third Annual Oregon Wild Wolf Rendezvous event this August in Wallowa County. This four day excursion takes participants deep into the heart of Oregon’s wolf territory for a chance at seeing or hearing Oregon’s 29 adult gray wolves. This event also offers opportunities to learn tracking and photography, as well as meetings with “predator friendly” biologists, ranchers, and other local community memberslearning to live with wolves. “The goal of both the ad and the Rendezvous is to engage respectful discourse within the community while dispelling the destructive myths surrounding this amazing and ecologically important species,” says Donnille. 

More information regarding Gray Wolf recovery in Oregon and the Oregon Wild Wolf Rendezvous can be found online at www.oregonwild.org.

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