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Coca-Cola, W.W.F-partnership set new environmental goals

Coca-Cola, W.W.F-partnership set new environmental goals
Coca-Cola and W.W.F. set new ambitious environmental goals

The Coca-Cola Company and the World Wildlife Fund are renewing their partnership, setting further environmental goals for the beverage company to reach. Coca-Cola and W.W.F. are jointly developing new 2020 environmental sustainability goals that will encompass the nearly 300 bottling partners of Coca-Cola in around 200 countries.

The environmental sustainability goals focus on sustainable management of water, energy, and packaging use as well as sustainable sourcing of agricultural ingredients through 2020.

Specifically, their goals are: to improve Coca-Cola’s water use efficiency by 25 percent, ensure healthy freshwater systems, reduce carbon dioxide emissions by 25 percent, assess plant-based materials for potential bottle use, sustainably source its key ingredients, return treated water from manufacturing processes to the environment, and reach a 75 percent recovery rate of bottles and cans.

“As we face a resource-stressed world with growing global demands on food and water, we must seek solutions that drive mutual benefit for business, communities and nature,” said Coca-Cola Company’s Chairman and Chief Executive Officer Muhtar Kent.

“We are witnessing unprecedented demands on natural resources around the world. Continuing with business as usual puts everything at risk, including the viability of business,” W.W.F.’s President and C.E.O. Carter Roberts.

Coca-Cola and W.W.F. have been partners since 2007, working together to conserve and protect freshwater resources around the world while improving efficiency of the beverage company’s operations. To date, Coca-Cola has improved their water efficiency by 20 percent, promoted sustainable agricultural practices, and has prevented 5 million metric tons of carbon dioxide emissions. – EcoSeed Staff

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