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Zara commits to ‘eco-friendly’ fashion

Zara commits to ‘eco-friendly’ fashion
Pedestrians walk past a Zara flagship store in Tokyo, Japan.

Zara, the world’s largest clothing retailer, has committed itself to “toxic-free fashion” after an intense nine-day public pressure urging its response to the “Detox” campaign by environmental group Greenpeace.

With its parent company Inditex, Zara vowed to “eliminate all discharge of hazardous chemicals from its supply chain and products by 2020.”

By the end of March 2013, it will start requiring 20 of its suppliers to disclose pollution data, allowing those living close to these facilities to have access to information about the waste discharged to their local environment.

Greenpeace earlier launched its report, “Toxic Threads: The Big Fashion Stitch-Up,” which revealed the links between textile manufacturing facilities using toxic chemicals and water pollution, on November 20 in Beijing. It covered 20 of the world’s global fashion brands, including Armani, Levi’s and Zara.

As a response, over 315,000 people have joined the campaign, with about tens of thousands of netizens taking action on social sites Facebook and Twitter, and more than 700 people rallying and performing street theater outside Zara outlets worldwide.

“People have the right to know what their rivers are polluted with and what hazardous chemicals are in their clothing,” said Yifang Li, senior toxics campaigner at Greenpeace East Asia. “Zara’s commitment to act more transparently is a milestone in the way clothing is manufactured and will be key to forcing brands to follow through on achieving zero discharge of hazardous chemicals by 2020.”

Launched in July 2011, Greenpeace’s Detox campaign urges fashion brands to pull off zero discharge of all harmful chemicals by 2020 and oblige their suppliers to disclose all releases of toxic chemicals from their facilities to communities at the area of the water pollution.

Zara is the eighth brand to commit to the Detox campaign, following Nike, Adidas, Puma, Hennes and Mauritz, Marks and Spencers, C and A, Li-Ning. – EcoSeed Staff



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