Starbucks is now offering a new, “greener” hot-cup sleeve designed specifically to reduce the materials used in making them.

“EarthSleeve” uses 34 percent less raw fiber and is made up of 85 percent post-consumer content.

Starbucks worked with LBP Manufacturing and Henkel to design and produce the sleeve.

“This product represents how the integration of our environmental values and collaboration with like-minded organizations can create significant impact,” said Cliff Burrows, president of the Americas for Starbucks.

The EarthSleeve is currently being introduced into Starbucks locations across the United States and Canada and is being evaluated for global use.

Starbucks has been working at improving the recyclability of their product packaging for some time now. In 1997, they started using hot cup sleeves to protect customers. Made with recycled content, the hot cup sleeves were seen as a better alternative to using double cups.

It is estimated that nearly 3 billion hot cup sleeves were produced in the United States in 2011 and Starbucks accounted for nearly half of the market. The EarthSleeve is expected to help the company bring down the environmental impact of their hot cup sleeve use.

Aside from using more recycled and reused materials in its make-up, the EarthSleeve is fully compostable. It also allows for a case cube and truckload yield improvement of 15 percent, reducing the overall environmental impact associated with transporting them. – EcoSeed Staff

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