In its latest report, the World Business Council for Sustainable Development said smart policies are needed to push business solutions to meet global sustainability goals, so that “9 billion people can live well and within the limits of one planet by 2050.”

Their report “Changing Pace” presented their “Green Growth Policy Accelerator,” a set of guidelines for policymaking which the group believes would guide the Rio+20 talks and encourage government and business collaboration to reach the goals set there.

The guidelines focus on policy purpose, policy accelerators and policy control – with seven categories urging governments to set goals, communicate and educate, regulate, adapt budget, invest, monitor and coordinate.

They cite the Millennium Development Goals as a good example, having specific objectives with a review date, as well as targets in the Kyoto Protocol for Annex 1 countries – a mix of developed countries that must reduce emissions by 5 percent below 1990 levels.

“We must maximize business’ innate ability to combine investment, skill and scale to provide solutions that will make the world sustainable. We must scale up solutions now,” says Peter Bakker, the group’s president.

He adds that some companies are ready to commit to “real, verifiable sustainability goals,” but cannot act alone. “Governments must now act decisively to accelerate the scale-up of solutions and create an environment where companies can deliver and are motivated to do so. In return, governments should hold business accountable for progress,” he said.

“Furthermore, business is playing a vital role in accelerating the transition to a green economy,” he said. He adds that transparent measurement and reporting of corporate sustainability activities must become standard business practice, with the full realization that there are risks and potentially competing impacts to consider.

“That is why we joined with the Global Reporting Initiative and the Brazilian Business Council for Sustainable Development to call for U.N. Secretary-General Ban Ki-Moon to develop a process and a timeframe to establish a global policy framework to create the appropriate enabling conditions for more widespread sustainability reporting,” he said. 

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